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ETPH Acquisition, LLC (“ETPH”), a New York City-based company, is the owner of the Caribbean Joe (“CJ”) and Ellen Tracy (“ET”) apparel brands, which it acquired in April 2008. ETPH is a wholly owned subsidiary of Brand Matter LLC. Brand Matter owns all of CJ and ET intellectual property which it licenses to third party manufacturers, wholesalers and retailers.
Ellen Tracy was historically one of the leading wholesale “Bridge” brands with distribution in major department and specialty stores including Bloomingdale’s, Neiman Marcus and Saks. It has nearly 60 years of history with both consumers and retailers as part of the Liz Claiborne family, and has developed a loyal consumer following among stylish, affluent women. Ellen Tracy is valued amongst department store retailers for both its merchandising aesthetics and its high margins. In 2009, management made a strategic choice to position the brand in the “better” category lines at major department stores which will attract more of the mass market at a lower price point.
Caribbean Joe is a leader in the design, manufacture, marketing and distribution of women’s, men’s, junior and kids’ active and casual apparel under the Caribbean Joe®, Havana Jack’s Cafe®, Jamaica Bay®, Periscope®, and Cupid’s Cup® trademarks and other private labels. CJ offers a high quality casual lifestyle line of products through major US and Canadian retail department store chains.
While Brand Matter has licensing deals for ET and CJ’s core women’s apparel categories, numerous ancillary licenses have also been signed up in other categories such as footwear, jewelry and handbags.
www.ellentracy.com www.caribbean-joe.com
KBC Partners Fund I Investment: 10.7% equity interest
TubeMogul, Inc., headquartered in San Francisco, CA, develops proprietary “load and track” distribution and analytics technology for use by various media organizations to distribute and analyze video across the Internet. The technology allows publishing and distribution of a video across all major web-based video sharing sites from a single upload. The software provides rich analytical information through aggregating video-viewing data from each source to track when, where and how often Internet videos are being watched, as well as tracking the level of a viewer’s engagement to a watched video through its unique ‘In Play’ Platform.
TubeMogul is rapidly becoming the industry standard for on-line video analytics and has deals in place with major industry players such as Brightcove, Blip TV and endorsements from clients such as The While House.
The Company successfully completed a $3 million Series B Financing in the second quarter of 2009.
KBC Partners Fund I Investment: 3.3% of equity.
Marketbright, headquartered in San Francisco, CA, provides a pre-integrated online marketing and web content management platform, and delivers it as a hosted on-demand solution for the small to medium size enterprise market (a “Software as a Service” (or “SaaS”) solution). This results in a coherent 360 degree view of all of a client’s customer activities across a client’s website, and the management of all of its marketing campaigns. By understanding the client’s customer interactions, Marketbright routes only valuable, qualified leads into the client’s sales systems. With this ability, in-house marketing professionals can quickly try different tactics, and can test positioning, price, product, service value and sensitivity, without a formal focus group process. Marketbright also provides small businesses with an easy, on-demand solution for building landing pages on their websites and generating higher levels of sales demand over the web.
The company’s product set is closely aligned to Salesforce.com and can be offered as a platform extension to Salesforce.com customers.
KBC Partners Fund I Investment: 7.6% of equity.
Zoo Entertainment, Inc. (“Zoo” (OTCBB : ZOOE.OB)) is a global publisher and distributor of interactive entertainment software for major console and portable gaming platforms. Headquartered in New York, NY, the company was founded by seasoned industry veterans who were previously responsible for the successful creation and distribution of Grand Theft Auto, Bioshock, Civilization, Max Payne and ESPN Sports interactive game franchises.
Zoo currently distributes its gaming products through major North American retail partners, including Sam’s Club, Blockbuster, Best Buy, CVS Pharmacy, Target, WalMart, Game Stop, Toys R Us, EB Games, Future Shop, and Amazon.com.
KBC Partners Fund I Investment: 2.5% of equity.



